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Product Design is the Key to Model Success
So you have been busy building your business. You've got concentrated on marketing. You've gotten out there and posted to Facebook and Twitter. You have posted your story on all your sales pages. You've got created your blog. You've even written articles and posted them all around the web. You have hung round boards and posted 'till you had been told to stop. You have been building your brand like gangbusters.
However have you ever forgotten something?
The biggest model success factor is not marketing. It's delivering in your promises. It's delivering a quality product to your customers.
And for these of us creating learning content that means your biggest success factor is product creation. You see it's in product design and creation that almost all of your quality goes to be inbuilt -- or left out.
In the quick time period, individuals listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises -- both stated and implied -- and then make a decision. Your marketing will convince people that you just do know what you are doing. And that you will deliver a quality product.
But in the long run, they will choose you by how well you actually deliver on these promises. They choose you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing business creating a long run relationship with your customers is a key to success. That's why list building is so important.
And when creating programs and eBooks and different info products the biggest influence on your quality is the way you design and develop your products.
Quality in a learning content material product is measured on three levels.
The first is content. However your clients -- your target audience -- are taking your course precisely because they do not know the content. They are there to be taught the content. So their judgment of the quality of that content material is different. It isn't based mostly on how well you know your subject.
Instead your clients will decide your content material based on how well it meets their needs and expectations. Did you design the product to solve a selected problem they're having? Did you design your product round their motivations? That is how they will choose your content.
The second thing they will judge you on is organization. Do you appear to understand the topic well sufficient to present it in order that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?
Finally they will choose you based mostly on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and simple to speak to?
However it's not that simple. You see the way you deliver quality content material entails intently figuring out and targeting your customer. And that very same goal customer you defined within the product design and creation process will be used for all of your contacts with your customers. Together with making your marketing goal your desired customer. So your brief term affect ultimately also will depend on the quality of your product design process.
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